Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: By 2018, one in five US households will not subscribe to cable or satellite TV

Source: eMarketer.com

Date: Dec 10, 2015

Link: http://www.emarketer.com/Article/Americans-Cutting-Cable-TV-Cord-Increasing-Pace/1013327?ecid=NL1003#sthash.NccTCixj.dpuf

Questions for Discussions:

  • What do the numbers say about viewing behaviors?
  • Is there any strategy for the cable industry that would mitigate this growing erosion of their industry?

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