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Discussion Topics for Today's Classroom

How Yves Behar Designed the August Smart Lock

Posted December 13th, 2015 by Brahm Canzer & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It can automatically unlock your door from your smartphone.

Source: Fortune.com – video report

Date: Dec 10, 2015

Link: http://for.tn/1NcgMUY

Questions for Discussions:

  • Who do you think will like this product?
  • How much of a premium in price do you think these customers will be willing to pay?
  • What are the possible risks and concerns with this technology?

Tags: Business Ethics and Social Responsibility (p34) Competing in World Markets (p104) Customer-Driven Marketing (p350) Economic Challenges Facing Contemporary Business (p70) Forms of Business Ownership and Organization (p144) Human Resource Management : From Recruitment to Labor Relations (p252) Management Leadership and the Internal Organization (p216) Product and Distribution Strategies (p386) Production and Operations Management (p314) Promotion and Pricing Strategies (p426) Starting Your Own Business: The Entrepreneurship Alternative (p182) The Changing Face of Business (p2) Top Performance through Empowerment Teamwork and Communication (p284)

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