How Yves Behar Designed the August Smart Lock

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It can automatically unlock your door from your smartphone.

Source: Fortune.com – video report

Date: Dec 10, 2015

Link: http://for.tn/1NcgMUY

Questions for Discussions:

  • Who do you think will like this product?
  • How much of a premium in price do you think these customers will be willing to pay?
  • What are the possible risks and concerns with this technology?

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