How Coca-Cola Profited From Another Company’s Mistake

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It happened a 100 years ago.

Source: Fortune.com – video report

Date: Dec 28, 2015

Link: http://for.tn/1mexR8h

Questions for Discussions:

  • Do you think packaging is still as significant a part of Coke’s successful branding as it once was?
  • What other consumer products are so clearly identified by their unique packaging?

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