Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  On the corner of Oakland and Asheville in Hendersonville, N.C.–behind a used-cardealership where banged-up late-model sedans sport “AS IS” stickers and sub-$4,000 price tags–sits an 812-square-foot trailer that houses what just might be the future of local print journalism.

Source: Forbes.com

Date: Dec 29, 2015

Link: http://www.forbes.com/sites/zackomalleygreenburg/2015/12/09/paper-lions-why-hyperlocal-newsweeklies-are-making-a-quiet-comeback/

Questions for Discussions:

  • What does the article suggest is the reason for the success of this newspaper?
  • Do you think this is a growing phenomenon?

Leave a Reply