Why Internet Users Abandon Digital Videos

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research.

Source: eMarketer.com

Date: Jan 04, 2016

Link:  http://www.emarketer.com/Article/Why-Internet-Users-Abandon-Digital-Videos/1013415#sthash.2WKXQQtB.dpuf

Questions for discussion: 

  • What does this report say about consumer behavior with respect to online advertising?
  • How should managers in the industry respond?

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