Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding.

Source: Forbes.com

Date: Jan 08, 2016

Link: http://www.forbes.com/sites/parmyolson/2016/01/08/fitbit-wearables-corporate-wellness/

Questions for Discussions:

  • Summarize the reasons for the firm’s success in the marketplace thus far.
  • How should management respond to the changes taking place?

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