Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding.
Source: Forbes.com
Date: Jan 08, 2016
Link: http://www.forbes.com/sites/parmyolson/2016/01/08/fitbit-wearables-corporate-wellness/
Questions for Discussions:
- Summarize the reasons for the firm’s success in the marketplace thus far.
- How should management respond to the changes taking place?
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