Description: Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the waste and expense of designing, making and distributing its garments, and rebuild customer trust after the 2013 recall of $98 yoga pants for becoming sheer when the wearer bent over.
Date: Jan 11, 2016
Questions for Discussions:
- Create a SWOT analysis for Lululemon.
- Where do you think the market is heading for this category of merchandise?