Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the waste and expense of designing, making and distributing its garments, and rebuild customer trust after the 2013 recall of $98 yoga pants for becoming sheer when the wearer bent over.

Source: FinancialPost.com

Date: Jan 11, 2016

Link: http://business.financialpost.com/news/retail-marketing/lululemon-athletica-incs-naked-pants-part-ii-this-time-theyre-doing-it-on-purpose-to-improve-design

Questions for Discussions:

  • Create a SWOT analysis for Lululemon.
  • Where do you think the market is heading for this category of merchandise?

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