Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: He was among the first to issue so-called ‘celebrity bonds’

Source: MarketWatch.com

Date: Jan 11, 2016

Link:  http://www.marketwatch.com/story/rock-legend-david-bowie-was-a-financial-innovator-too-2016-01-11?dist=lcountdown

Questions for discussion:

  • What is a celebrity bond?
  • Why did  Bowie’s fail?

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