Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Volkswagen AG Chief Executive Officer Matthias Mueller is struggling to find the right tone on his first official U.S. visit, where he’s under pressure to placate lawmakers and regulators to emerge from the emissions-cheating scandal.

Source:  Bloomberg.com – video report

Date:  Jan 12, 2016

Link: http://www.bloomberg.com/news/articles/2016-01-12/vw-ceo-flubs-interview-with-u-s-apology-tour-off-to-rocky-start

Questions for discussion:

  • Do you think Matthias Mueller is managing the public relations crisis well enough?
  • What would you advise him and VW to do?

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