Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Whether it’s monitoring the performance of airline engines, enabling keyless entry to hotel rooms or helping tourists find their way around Disney World, the internet of things (IoT) is creating exciting opportunities for the travel and hospitality industry.

Source: eMarketer.com

Date: Jan 21, 2016

Link: http://www.emarketer.com/Article/How-Internet-of-Things-Transforming-Travel/1013487?ecid=NL1003#sthash.YqP3n6IM.dpuf

Questions for Discussions:

  • What do the numbers say about the online behavior of travellers?
  • What strategic thinking should this suggest to the industry?

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