Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon Books is now open for business in Seattle. The floor is hardwood and the shelves and displays are weighed down by beautiful, physical books. It looks and smells like any ordinary bookstore.


Date: Jan 18, 2016


Questions for discussion:

  • Why is Amazon opening physical selling space?
  • How is data driving decision-making?
  • Do you think this retailing development will spill over to other categories of merchandise?

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