Hershey replaces sugar with meat

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The Hershey Co. is planning a big push for its Krave brand of meat snacks in 2016 to take advantage of a spike in the growth of non-sugary treats.

Source: MarketWatch.com

Date: Jan 29, 2016

Link: http://www.marketwatch.com/story/hershey-turns-to-meat-snacks-as-americans-cut-back-on-sugar-2016-01-29?dist=afterbell

Questions for discussion:

  • How has the stock price performed since the acquisition of Krave?
  • Do you think Krave can deliver the growth needed to sustain Hershey?

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