Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: NEW YORK — Weight Watchers stock is gaining again, thanks to Oprah Winfrey’s weight loss.

Source: NYTimes.com

Date: Jan 26, 2016

Link: http://www.nytimes.com/aponline/2016/01/26/business/ap-us-weight-watchers-oprah-stock.html

Questions for discussion:

  • Explain the synergy between the Oprah and Weight Watchers brands.
  • How else would you suggest management publicize and promote Oprah’s progress?
  • Do you think there is a limit to the effect Oprah can have on the stock price?

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