Description: NEW YORK — Weight Watchers stock is gaining again, thanks to Oprah Winfrey’s weight loss.
Date: Jan 26, 2016
Questions for discussion:
- Explain the synergy between the Oprah and Weight Watchers brands.
- How else would you suggest management publicize and promote Oprah’s progress?
- Do you think there is a limit to the effect Oprah can have on the stock price?