Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: For some consumers, the mobile screen is too small for frequently purchasing. Indeed, many mobile device users worldwide would prefer to use a PC instead.


Date: Feb 05, 2016


Questions for Discussions:

  • What does the research say to managers of ecommerce sites and those developing mobile technologies?
  • How would you deal with this information, if you were a manager responsible for communications with customers online?

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