Why Don’t Consumers Buy More via Mobile?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: For some consumers, the mobile screen is too small for frequently purchasing. Indeed, many mobile device users worldwide would prefer to use a PC instead.

Source: eMarketer.com

Date: Feb 05, 2016

Link: http://www.emarketer.com/Article/Why-Dont-Consumers-Buy-More-via-Mobile/1013557#sthash.Mx8scao9.dpuf

Questions for Discussions:

  • What does the research say to managers of ecommerce sites and those developing mobile technologies?
  • How would you deal with this information, if you were a manager responsible for communications with customers online?

Leave a Reply