Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Twitter added no new users in the fourth quarter, confirming the fears of advertisers and investors alike: the social-media site is in real trouble.

Source: SaltLakeTribune – Sltrib.com; Bloomberg.com

Date: Feb 12, 2016

Link: http://www.sltrib.com/home/3528866-155/twitter-woes-deepen-with-lack-of

Questions for Discussions:

  • What is the problem facing Twitter?
  • How would you go about solving this problem?
  • Would an acquisition or merger with another firm help?

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