Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: “Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following.

Source: eMarketer.com

Date: Feb 19, 2016

Link: http://www.emarketer.com/Article/Finding-Opportunities-Podcast-Advertising/1013606?ecid=NL1003#sthash.wSo2fSah.dpuf

Questions for Discussions:

  • Why is podcast advertising so weak in comparison to other digital advertising efforts?
  • Describe when podcast advertising would be a good strategy to reach a particular target market?

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