Description: “Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following.
Date: Feb 19, 2016
Questions for Discussions:
- Why is podcast advertising so weak in comparison to other digital advertising efforts?
- Describe when podcast advertising would be a good strategy to reach a particular target market?