Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Consumers will abandon a retailer because of poor customer service

Source: eMarketer.com

Date: Feb 27, 2016

Link: http://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637#sthash.OCMgf5II.dpuf

Questions for Discussions:

  • What does this report say about the importance of customer service?
  • How should managers deal with this information?

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