Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Nope, it’s not Walmart. Abercrombie & Fitch (ANF) scored the lowest on the American Customer Satisfaction Index for the retail industry. The company scored a 65, almost 10 points below the entire sector’s overall score.

Source: CNNMoney.com

Date: Feb 26, 2016

Link: http://money.cnn.com/2016/02/24/pf/worst-retailers-customer-satisfaction/index.html?iid=ob_article_footer&iid=obnetwork

Questions for Discussions:

  • What does this report say about the relationships many customers feel they have with retailers?
  • How should managers respond to this research?

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