Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Florence Swanson has lived through every American car from the Ford Model T to the Tesla Model S. Now, at 94, she has stepped into what Google hopes will be the automotive future: self-driving vehicles.

Source: – video report

Date: Mar 02, 2016


Questions for discussion:

  • Do you think seniors are a good market for Google to target?
  • What are the pros and cons of Google succeeding in their effort to reach out to seniors?

Leave a Reply