Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Florence Swanson has lived through every American car from the Ford Model T to the Tesla Model S. Now, at 94, she has stepped into what Google hopes will be the automotive future: self-driving vehicles.

Source: Bloomberg.com – video report

Date: Mar 02, 2016

Link: http://www.bloomberg.com/news/articles/2016-03-02/google-thinks-self-driving-cars-will-be-great-for-stranded-seniors

Questions for discussion:

  • Do you think seniors are a good market for Google to target?
  • What are the pros and cons of Google succeeding in their effort to reach out to seniors?

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