Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future.

Source: Diginomica.com

Date: Mar 02, 2016

Link: http://diginomica.com/2016/03/02/trimming-the-technology-fat-at-weight-watchers-as-the-oprah-factor-doesnt-kick-in/

Questions for Discussions:

  • What does this report say about the company’s digital strategy?
  • What do you think is happening?
  • How should management proceed?

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