Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future.
Source: Diginomica.com
Date: Mar 02, 2016
Questions for Discussions:
- What does this report say about the company’s digital strategy?
- What do you think is happening?
- How should management proceed?
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