Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Millennials, Gen Xers and baby boomers all feel left out of targeted campaigns

Source: eMarketer.com

Date: Mar 11, 2016

Link: http://www.emarketer.com/Article/Poor-Ad-Targeting-Rankles-Across-Generations/1013692#sthash.p65IaPNN.dpuf

Questions for discussion:

  • What does the research say to marketing managers?
  • What would you suggest for an online campaign for Lululemon aimed at men?

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