Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Spending on data-driven marketing and advertising continues to grow worldwide

Source: eMarketer.com

Date: Mar 18, 2016

Link: http://www.emarketer.com/Article/How-Marketers-Dealing-with-Growth-of-Tech/1013715#sthash.WOwuYyOT.dpuf

Questions for discussion:

  • What does the research say about orientation toward digital advertising?
  • What does this suggest about possible future marketing strategies?

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