How Snapchat Built A Business By Confusing Olds

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: On a Wednesday in early February, Khaled Khaled, a 40-year-old record producer from Miami, stepped into the garden of his temporary residence at the Beverly Hills Hotel in Los Angeles.

Source: Bloomberg.com

Date: Mar 16, 2016

Link: http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/

Questions for Discussions:

  • How is Snapchat different from other social media?
  • Do you think it is a fad?
  • How would you design advertising to run on Snapchat?

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