Would You Pay 25 Cents to Read an Article? Blendle Certainly Thinks So

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: BLENDLE IS A Dutch media startup that lets you pay a few cents for individual news articles online—the much chattered-about micropayments model that’s one of many on a long list of strategies destined to save the business of journalism (or not). And now it’s available in the US.

Source: Wired.com

Date: Mar 23, 2016

Link: http://www.wired.com/2016/03/pay-25-cents-read-article-blendle-certainly-thinks/

Questions for discussion:

  • Describe Blendle’s business model using SWOT analysis.
  • Which areas of publishing do you think would benefit most from this platform?

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