A $700 Juice Box for the Kitchen That Caught Silicon Valley’s Eye

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In recent years, venture capitalists have funded all manner of improbable ideas. An app that lets random people call and wake you up. A bathroom scale that posts your weight on Twitter.

Source: NYTimes.com

Date: Mar 31, 2016

Link: http://www.nytimes.com/2016/04/03/business/juicero-juice-system-silicon-valley-interest.html?ref=business

Questions for discussion:

  • Who is the target audience for this product concept?
  • Do you think it can succeed?
  • Create a brief marketing plan that would generate buzz on social media.

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