Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:The lobby of the sprawling, low-roofed Netflix headquarters in a sleepy town in California is dominated by a huge television screen, a popcorn cart and a series of glass display cabinets. They hold 13 golden Emmy Awards that Netflix has won for its stellar original series, including Orange is the New Black and House of Cards.

Source: BusinessInsider.com

Date: Mar 27, 2016

Link: http://www.businessinsider.com/inside-netflix-how-its-building-the-first-global-tv-network-2016-3

Questions for Discussions:

  • How is Netflix growing?
  • How is the company developing content?
  • Is there another content strategy they should consider as they develop internationally?

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