Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Golf betting generates an estimated $2.8 billion every year, and the PGA Tour wants a piece.

Source: Bloomberg.com

Date: Apr 07, 2016

Link: http://www.bloomberg.com/news/articles/2016-04-07/masters-tees-off-as-pga-tour-considers-getting-into-gambling

Questions for Discussions:

  • What is driving the interest in betting on golf?
  • Do you think introducing gambling would be a net positive or negative for the sport?

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