McDonald’s tests new breakfast item: kale

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: All-day breakfast has been a major boon for McDonald’s. But Cristina Alesci finds out if the burger chain can build on that success with some unexpected alternatives.

Source: CNNMoney.com – video report

Date: Apr 07, 2016

Link: http://money.cnn.com/video/news/2016/04/07/mcdonalds-tests-new-breakfast-item-kale.cnnmoney/

Questions for Discussions:

  • Why is McDonald’s experimenting with the introduction of healthier menu items?
  • Do you think this is the way to go for the McDonald’s brand?

 

Leave a Reply