Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Amazon has some unbelievable bargains on its virtual shelves.

Source: NYTimes.com

Date: Apr 13, 2016

Link: http://www.nytimes.com/2016/04/14/technology/some-online-bargains-may-only-look-like-one.html?_r=0

Questions for discussion:

  • What does the report say about online pricing strategies?
  • What motivates businesses to follow this line of thinking?

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