Description: Netflix is lavishing attention on the promotion of its exclusive properties using content marketing — unique material designed to stimulate buzz around such hit fare as House of Cards and Orange is the New Black.
Date: Apr 22, 2016
Questions for Discussions:
- What is content marketing?
- Why do you think it is growing in popularity?
- What are the rules for creating good content, according to this report?
- Does this report pass that test?
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