Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Amazon’s new Video Direct service will be ad-supported

Source: MarketWatch.com

Date: May 10, 2016

Link: http://www.marketwatch.com/story/now-amazon-is-taking-on-youtube-with-new-video-direct-service-2016-05-10

Questions for discussion:

  • Do you think Amazon can turn this into a major revenue stream?
  • How can they differentiate themselves from YouTube and other services?
  • How important is their current registered customer base as a contribution to the success of this venture?

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