Chipotle Just Hired Two Food Safety Experts

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: As it continues to rebuild its image

Source: Fortune.com – video report

Date: May 11, 2016

Link: http://for.tn/1OnCkwu

Questions for discussion:

  • Do you think the new managers can help the firm deal with the public relations issues it faces?
  • How much of the problem do you think can be rightfully “blamed” on small agricultural operators?
  • What does this decision suggest about “democratization” of sources of supply to large operators like Chipotle?

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