Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Canadian fashion designer Izzy Camilleri, 51, made her name designing clothes for stars like David Bowie, Angelina Jolie and Meryl Streep. But after she met a quadriplegic journalist in 2004 and designed a custom-made shearling cape for her, Camilleri started rethinking her career.

Source: Forbes.com

Date: Aug 11, 2016

Link: http://www.forbes.com/sites/forbestreptalks/2016/08/10/designer-starts-brand-for-those-in-wheelchairs-nothing-out-there-for-younger-fashionable-people/#a41359b7589b

Questions for Discussions:

  • What does the report say about the challenges to succeeding in this business?
  • What are the advantages of targeting a market with special clothing needs?

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