Description: Some of the Rio Olympics’ most decorated athletes flashed their Under Armour gear over the last two weeks, including Team USA’s women’s gymnastics juggernaut and 23-time gold medalist — and company pitchman — Michael Phelps.
Source: Bloomberg.com
Date: Aug 19, 2016
Questions for discussion:
- What does the article say about sports brands and marketing?
- Do you agree with the assessments?
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