Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Some of the Rio Olympics’ most decorated athletes flashed their Under Armour gear over the last two weeks, including Team USA’s women’s gymnastics juggernaut and 23-time gold medalist — and company pitchman — Michael Phelps.

Source: Bloomberg.com

Date: Aug 19, 2016

Link: http://www.bloomberg.com/news/articles/2016-08-19/as-usa-basketball-nears-gold-under-armour-cedes-ground-to-nike

Questions for discussion: 

  • What does the article say about sports brands and marketing?
  • Do you agree with the assessments?

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