Is this a movie or a theater? It’s both

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: London’s Secret Cinema mixes film and theater in their shows. And the audience doesn’t just watch, they get to play a role too.

Source: CNNMoney.com – video report

Date: Aug 25, 2016

Link: http://money.cnn.com/video/technology/2016/08/25/london-secret-cinema.cnnmoney/

Questions for Discussions:

  • Why do you think this entertainment is drawing an audience?
  • Who do you think is the likely target market?

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