Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The price of prescription drugs keeps rising, sparking consumer and political outrage.

Source: – video report

Date: Aug 26, 2016


Questions for discussion:

  • Why were these drug makers able to raise prices so easily in the first place?
  • Do you think these practices are unethical?
  • How should prices be set?

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