Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The app’s popularity will spread beyond millennials and teens

Source: eMarketer.com

Date: Aug 24, 2016

Link: https://www.emarketer.com/Article/US-Snapchat-Users-Will-Increase-by-Double-Digit-Percentages-This-Year-Next/1014378#sthash.q8LHtFBg.dpuf

Questions for discussion:

  • What is Snapchat?
  • Why is Snapchat growing in popularity with different user groups?

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