Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Ad buyers have a wealth of digital video platforms from which to choose

Source: eMarketer.com

Date: Aug 30, 2016

Link: https://www.emarketer.com/Article/Measuring-Video-Ad-Effectiveness-Across-Platforms/1014409#sthash.3tRdxsLR.dpuf

Questions for discussion:

  • What does the report tell online marketers about advertising effectiveness?
  • Why do you think people respond online as they do?
  • Do you think this is true for all categories of products or services?

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