Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: After the hit taken by Mylan Inc. last week for its sixfold increase in the price of the lifesaving EpiPen, Umer Raffat, an analyst at Evercore ISI, has been receiving a certain request: Investors want to know which companies are making similar moves.


Date: Sep 02, 2016


Questions for Discussions:

  • What does the report say about the industry and pricing strategies?
  • Why do you think the industry is able to raise prices as it does?

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