Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Ford CEO Mark Fields discusses some of the company’s mobility solutions, including the acquisition of the San Francisco based shuttle service Chariot.

Source: – video report

Date: Sep 09, 2016


Questions for discussion:

  • Why is Ford pushing this service?
  • Do you think it is a superior business opportunity in comparison to self-driving cars and taxis?

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