Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Starbucks CEO Howard Schultz would like you to have some inspiring content with your morning cup of coffee.

Source: USAToday.com

Date: Sep 07, 2016

Link: http://www.usatoday.com/story/money/2016/09/07/starbucks-ceo-dipping-toe-into-media-content/89922526/

Questions for Discussions:

  • Why would Starbucks develop this strategy?
  • What sort of content would you suggest the company develop? Why?

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