Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The email audience is growing, engaged and increasingly mobile

Source: eMarketer.com

Date: Sep 12, 2016

Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf

Questions for discussion:

  • What does this article say about email use and value as a communications tool?
  • Why do you think email continues to perform so well?

Leave a Reply

Your email address will not be published.