Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Snapchat said it will release a wearable gadget called Spectacles, which resembles a pair of sunglasses with a built-in camera for shooting video.

Source: Bloomberg.com

Date: Sep 23, 2016

Link: http://www.bloomberg.com/news/articles/2016-09-24/snapchat-will-release-130-sunglasses-with-built-in-camera

Questions for Discussions:

  • What do you think of this product?
  • Do you think the price is right?
  • Who is likely to be the first target customer?

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