Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Nordstrom just nixed Moschino’s new prescription drug-themed fashion collection.

Source: CNNMoney.com – video report

Date: Oct 07, 2016

Link: http://money.cnn.com/2016/10/07/news/companies/nordstrom-moschino-pill-capsule/index.html

Questions for discussion:

  • What is the controversy in this campaign?
  • Do you believe Moschino or Nordstrom brands have been harmed or helped by the publicity?
  • Do you think Moschino expected their campaign to provoke controversy?

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