Description: Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children.
Source: eMarketer.com
Date: Oct 21, 2016
Link: https://www.emarketer.com/Article/Millennial-Mothers-Love-Splurge-on-Their-Kids/1014626?ecid=NL1001
Questions for Discussions:
- Describe the buying behavior of mothers, as presented in this report.
- What are the determinants of their behavior?
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