Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children.

Source: eMarketer.com

Date: Oct 21, 2016

Link: https://www.emarketer.com/Article/Millennial-Mothers-Love-Splurge-on-Their-Kids/1014626?ecid=NL1001

Questions for Discussions:

  • Describe the buying behavior of mothers, as presented in this report.
  • What are the determinants of their behavior?

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