Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Samuel Burke takes a look at the Kodak Ektra, the camera-maker’s first endeavor into the smartphone market. While the phone is thick, it packs a 21-megapixel camera into a retro-styled body.

Source: – video report

Date: Oct 20, 2016


Questions for Discussions:

  • Who do you think the ideal target customer is for this device?
  • Should Kodak focus consumer attention on the device as a camera or as a smartphone?

Leave a Reply