Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In this in-depth report, learn why self-driving cars are inevitable, what the industry is doing about safety, and what it will take to get autonomous vehicles into the mainstream.


Date: Oct 28, 2016


Questions for Discussions:

  • What are the issues related to consumer acceptance of an autonomous world?
  • What can the industry do to facilitate consumer acceptance?

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