Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Another blow for the company

Source: Fortune.com – video report

Date: Nov 04, 2016

Link: http://for.tn/2fLtylm

Questions for Discussions:

  • What is the damage to the Samsung brand because of these product issues?
  • How do you think consumers will “forgive and forget” in the long run?
  • Do you think the company response is adequate?

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