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The NFL Was a Sure Thing for TV Networks. Until Now

Posted November 6th, 2016 by Brahm Canzer & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming ..

Source: Bloomberg.com – video report

Date: Nov 03, 2016

Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now

Questions for Discussions:

  • What are the problems facing the NFL and pro-sports in general?
  • How would you suggest the industry address these issues?

Tags: (p390) Business Ethics and Social Responsibility (p34) Competing in World Markets (p104) Customer-Driven Marketing (p350) Economic Challenges Facing Contemporary Business (p70) Human Resource Management : From Recruitment to Labor Relations (p252) Management Leadership and the Internal Organization (p216) Product and Distribution Strategies (p386) Production and Operations Management (p314) Promotion and Pricing Strategies (p426) The Changing Face of Business (p2) Top Performance through Empowerment Teamwork and Communication (p284) Using Technology to Manage Information

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