This Is How Modern Political Advertising Works

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: EVP of MDC Partners Michael Bassik explains

Source: Fortune.com – video report

Date: Nov 03, 2016

Link: http://for.tn/2eiLvm6

Questions for discussion:

  • Why do you think digital advertising is growing in the political environment?
  • What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?

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